The primary vacant lot in Altadena went up on the market in late January. The itemizing promised “nice alternative to construct” after the Eaton hearth destroyed the house beforehand on the location.
Just a few weeks later got here half a dozen extra listings. Now the floodgates seem open.
“There’s so many to select from,” mentioned Jeremy Hardy, an actual property agent with Craig Estates & High quality Properties.
Two months after fires that tore via Los Angeles County and destroyed or significantly broken greater than 12,000 properties, property house owners in Altadena and Pacific Palisades are more and more promoting their burned tons slightly than undertake a time-consuming and expensive rebuilding course of.
As of Monday morning, there have been 49 burned tons on the market in Pacific Palisades, in keeping with Zillow. In Altadena, there have been 32.
Actual property brokers mentioned their purchasers who selected to promote, or are debating it, are doing so for quite a lot of causes. Some doubt they’ve the cash to rebuild. Others are aged and don’t need their final years consumed by development. Just a few had owned rental properties and determined protecting them was not well worth the trouble.
Many — if not most — of the individuals taken with shopping for burned tons have been builders, in keeping with brokers.
It’s maybe not shocking. Vacant land is often purchased with money. Development is time consuming, nerve-racking and costly in regular instances, not to mention in a catastrophe zone with poisonous waste.

So much on the market within the 400 block of East Marigold Avenue in Altadena.
(Juliana Yamada / Los Angeles Instances)
“Constructing a home is among the most advanced and extremely regulated actions you probably can interact in,” mentioned Brock Harris, a Keller Williams actual property agent who had the primary burned lot itemizing in Altadena, which bought to a builder.
The developer inflow may assist communities construct again faster. However it’s additionally elevating fears about gentrification and whether or not longtime house owners are getting a good worth. These considerations are notably excessive in middle-class Altadena the place residents have proclaimed that “Altadena is just not on the market” via indicators and rallies.
No less than eight burned tons have been bought in Altadena, with most promoting within the $500,000 to $600,000 vary, in keeping with Zillow.
Lisa Haussler, an actual property agent with Coldwell Banker who misplaced her Altadena house within the hearth, estimates these tons are promoting for round two-thirds of what the land would have fetched earlier than the hearth. Haussler mentioned that whereas she understands why individuals need to promote now, she’s recommending they pause — a minimum of till the cleanup is additional underway and it might be simpler to draw larger bids.
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She mentioned the very fact builders are shopping for reveals they consider there’s cash to be made.
“For our purchasers, we’re actually counseling to take a beat and let’s see what occurs,” mentioned Haussler, who plans to rebuild her home.
Within the years earlier than the fires, Altadena house costs soared, which boosted current householders’ wealth but in addition priced out many individuals who grew up right here.

So much on the market within the 2900 block of Emerson Approach in Altadena.
(Juliana Yamada/Los Angeles Instances)
Analysis suggests house values may escalate additional. Catastrophe restoration specialists say it’s normally individuals of extra modest means who hit a wall within the rebuilding course of and find yourself promoting their tons to builders and high-income people who construct pricier properties.
Within the course of, hearth victims can see their wealth stripped in the event that they promote too low, particularly in the event that they have been underinsured.
Heavenly Hughes, who grew up in Altadena, mentioned that given the nation’s revenue disparities, she has explicit concern concerning the city’s long-standing Black group, which was already dwindling due to pre-fire gentrification and noticed its properties severely broken or destroyed at larger charges than different teams throughout the blaze.
“Will we, as a Black group, be worn out?” mentioned Hughes, who runs the Black-focused mutual help group My Tribe Rise.
Nicole Lambrou, an city planning professor at Cal Poly Pomona, studied rebuilding efforts in Paradise, Calif., the place the Camp hearth destroyed greater than 80% of the city’s properties in 2018.
She and her colleagues from UC Merced and UCLA discovered that 5 years after the destruction, incomes, training ranges and residential costs have been all larger.
“Everybody was telling us that there’s only a new demographic of individuals shifting in,” Lambrou mentioned.
The method would begin with lot gross sales.
Berkshire Hathaway agent Kurt Frejlach mentioned he had about 4 affords — all from builders — on an almost 9,000-square-foot lot that he listed for $625,000.
He mentioned his shopper’s mother had moved out of the property earlier than the fires into an assisted dwelling facility and the household determined to promote after the home burned and “earlier than the market is inundated with tons.”
The lot bought final month for $680,000. Frejlach mentioned he isn’t positive precisely what the successful bidder will construct, however he estimated they’d spend $600,000 to construct a home and promote it for $1.7 million, about $300,000 greater than what Zillow estimated the now-burned home was value earlier than the fires.
Lambrou mentioned insurance policies that restrict absentee homeownership may blunt gentrification, however some brokers mentioned builders play a wanted position, as a result of many owners won’t have the assets to rebuild.
“You don’t need to dwell in a neighborhood the place you simply have empty land all over the place,” mentioned Ramiro Rivas, an actual property agent with the Company who can also be a member of the Altadena City and Nation Membership, which burned down. “The actual property group, we aren’t attempting to promote properties from below individuals — individuals are personally reaching out, as a result of they want that assist.”
Hughes of My Tribe Rise mentioned she’s working to assist the group differently.
She mentioned she is attempting to match hearth victims with nonprofits that may supply funding to assist individuals hold their land. She’s additionally attempting to match individuals who really want to promote with individuals from Altadena who need to purchase.
“We wish them to have choices,” Hughes mentioned, “to allow them to know that is accessible.”