Gary and Jay write in Your First Dwelling, “Markets go up and down. The fact is there’s by no means actually an ideal market—simply the market you’re coping with while you’re shopping for your house.” Mirroring this quote, the market in 2024 and 2023 has given patrons challenges – and alternatives.
June is Nationwide Homeownership Month, and it’s a great time to verify in on the challenges and alternatives that patrons are coping with. To assist your self change into the economist of selection in your shoppers, listed below are some key takeaways from the Nationwide Affiliation of Realtors ® (NAR) annual Dwelling Consumers and Sellers Report. If you need bonus factors, you may as well verify on our recap from final 12 months right here.
First-Time Consumers
Low stock and excessive rates of interest have roughly stabilized, with some new development serving to ease each value factors and availability. The result’s extra first-time patrons efficiently bought up to now 12 months.
- First-Time Consumers Have been 32 P.c of Total Consumers in 2023, Up from 26 P.c in 2022
A glimmer of excellent information is that extra persons are getting into their homeownership journey. This previous 12 months’s improve is welcome: 2022 had the bottom quantity of first-time dwelling patrons since NAR began accumulating information in 1981. Nonetheless, the typical for many of NAR’s information is 38 %, so this market remains to be decrease than historic norms. - A Typical First-Time Purchaser Is In regards to the Identical Age: Mid-Thirties
The typical age of a first-time purchaser was reported to be 35 years previous, down from 36 years previous final 12 months. The mixture of scholar mortgage debt and excessive value of dwelling means delaying homeownership till financial savings will be constructed up. - The Delight of Homeownership Stays Sturdy
Over half of first-time patrons (60 %) reported that the first cause for buying a house was the need to personal a house of their very own.
Repeat Consumers

In 2023, there have been a recorded 4.1 million dwelling gross sales, which is without doubt one of the lowest numbers in current historical past. This quantity is identical because it was in 2008, when the Nice Recession, an financial downturn that started in late 2007 and lasted till 2009, was starting to happen. Economists are projecting 4.3 million dwelling gross sales in 2024, about the identical because the interval instantly following the recession, from 2009-2011. And, because the previous graph illustrates, gross sales are trending up.
- Homes Earlier than Authorized Spouses
Final 12 months noticed the bottom share of first-time patrons who have been married {couples} in over ten years with solely 9 % of patrons being wed. Nonetheless, married {couples} accounted for the most important share (59 %) of current patrons. Single females stay sturdy as 19 % of current patrons. - Persevering with Presence of Multi-Generational Housing
Because the cost-of-living will increase with inflation, many households are discovering shopping for energy and stability in buying properties past instant households. Fourteen % of dwelling patrons bought a multi-generational dwelling, planning to deal with getting older mother and father and kids whereas pooling assets. This quantity has held regular from final 12 months.
For dwelling patrons wading into the altering market tides and making strikes, some attention-grabbing traits emerged:
- Folks Are Transferring to Keep away from Renovations
Forty-five % of most up-to-date patrons who bought new properties have been seeking to keep away from renovations and issues with plumbing or electrical energy. - Lower in Dwelling Costs
With the markets softening in areas, traditionally excessive dwelling costs are coming down in some markets. Transfer-up patrons reported that 38 % of them bought their new properties due to higher costs. - Velocity to Lead Issues
In what appears to be an evergreen development, being top-of-mind stays important. A outstanding 71 % of patrons interviewed just one actual property agent throughout their dwelling search.
The dream of homeownership is alive and nicely, and a difficult market signifies that actual property brokers will be capable of present higher steering and repair. As the actual property trade retains its eyes on rates of interest, brokers would do nicely to maintain their ears to their native markets. By preserving in contact with challenges that may matter most to your space, you’ll be capable of assist patrons navigate their subsequent huge transfer.
In search of extra homeownership assets?
Head over to the Your First Dwelling webpage for freebies, together with data on the way to construct out your actual property dream crew and in your shoppers, a useful resource on the way to decide their homeownership standards. Additionally, try Win Massive with Seminars: Your First Dwelling for an entire seminar package deal together with customizable shows, a social advertising plan, electronic mail templates, checklists, and extra!