Years in the past, I urged you to purchase Sincere Tea as a result of it was wholesome, ethically sourced, tasted nice, and I owned a teeny tiny piece.
You probably did; Coke purchased it; and I made a teeny tiny killing. (It took 12 years, however hey.)
That’s not the selfless half.
On the finish of 2022, Coke discontinued it, stunning lots of people. Sincere Tea’s founders seized the chance to launch the strikingly comparable Simply Ice Tea as a substitute (justice tea, like honesty — get it?) . . . which I’m once more urging you to purchase.
That’s not the selfless half, both.
(I personal a teeny tiny piece.)
However think about:
You could possibly purchase a bottle of Simply Ice Tea daily and like it.
It might set you again possibly $1,000 a yr.
I’d be very grateful.
Not that you just’d actually do this, in winter and in summer season. However in your complete family? On common? Possibly your partner likes it, too. Possibly you reside in Palm Seashore. No matter: I’m simply attempting to color an image and hold the mathematics easy.
Or . . . (and right here’s the selfless half) . . .
You could possibly purchase simply two bottles — and seven containers of Stash Licorice Spice tea luggage.
You’d drink these two bottles, take away the labels, put two tea luggage in every and fill with faucet water. (Reduce off the tea bag strings first. No have to chilly brew these.) Refrigerate. Simply hold brewing a brand new bottle every time you empty one so a spare is at all times prepared.
No want to purchase all 7 containers of tea luggage directly, in fact. Experiment with totally different manufacturers and varieties, although I’m type of loopy concerning the caffeine-free Stash Licorice Spice. And experiment with THREE luggage in case you like your tea stronger (or simply let the 2 sit longer).
However look what you’ve completed:
> You’ve spent $150 as a substitute of $1,000, saving $850 tax-and-caffeine-free.
Invested at 6%-above-inflation, you’d have amassed an additional $72,000 in at this time’s {dollars} after 30 such years’ cold-brewing.
However wait — there’s extra!
> You‘ve saved the world’s having to make and label 365 glass bottles and metallic bottle caps annually . . . saved the power required to ship them to the bottler . . . saved having to pack the now-filled bottles in plastic-wrapped cardboard instances that another person needed to make and transport to the bottler . . . saved delivery these instances to the shop . . . saved having to unpack the instances and inventory the cabinets . . . saved your having to hold them dwelling.
All of which takes power; a lot of it, from fossil gas.
However that’s not all!
> You’ve saved having to eliminate these 365 bottles (and 30 plastic-wrapped cardboard instances) someplace, by some means. Instances 20 million folks, say = 7.5 billion bottles.
Every year.
And wait!
That’s proper!
There’s nonetheless extra!!!
> By not boiling water to brew the tea, you’ve saved that power, too.
If I nonetheless wrote for PARADE, which claimed 80 million readers, which works out to simply about each iced tea drinker on this planet, I may not be so selfless. However PARADE bit the mud simply weeks after Sincere Tea, because it occurs. And my present readership — whereas distinctive in high quality — is itself teeny tiny. So possibly I’m not being that selfless. And you may nonetheless demand Simply Ice Tea once you’re at a restaurant or well being membership, airport or movie show. In the event that they don’t but inventory it, make a fuss.
With honesty and justice for all . . .
BONUS
Why Fani Willis, regardless of her nice work, ought to step apart.
MORE-FUN BONUS
The Secret Life & Loves of Tab Hunter (48 minutes). When you’re sufficiently old to recollect who he was. Sure: life was actually like that. Younger Love! (Two minutes.)
Editors Observe: This text was initially revealed on January twenty fifth, 2024 on andrewtobias.com, syndicated with permission.
