“We’re extremely excited to additional join customers and actual property brokers with unbiased mortgage brokers throughout the nation by way of this rebrand,” mentioned UWM chief advertising and marketing officer Sarah DeCiantis.
The unique FindAMortgageBroker.com model was launched in 2018. The rebranding course of, together with the web site’s makeover, was deliberate and executed by UWM’s in-house advertising and marketing group, backed by complete analysis, artistic idea testing, and client insights.
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UWM mentioned the up to date model picture might be progressively built-in throughout varied platforms, together with UWM’s partnerships with Little Ceasars Enviornment and Pine Knob in metro Detroit, in addition to different client engagement factors nationwide.
“The DNA and mission of this web site has not modified, somewhat Mortgage Matchup supplies a brand new visible identification to assist us resonate with customers in a extra trendy, approachable method,” DeCiantis added. “We all know the advantages of partnering with a mortgage dealer, and this rebrand will permit us to make these advantages extra broadly recognized and assist customers save 1000’s of {dollars} on their mortgage.”
