For the brand new yr, one in every of my todos was to verify the opposite two listed Champagne Homes in France, Vranken-Pommery and Lanson BCC.
As I discussed within the authentic put up, my predominant motivation to purchase Laurent Perrier was that it’s title all the time confirmed up after I seemed up Gerard Perrier.
Utilizing TIKR as a fast comparability software, one can see, that the 2 different gamers; Vranken-Pommery and Lanson-BCC commerce at even decrease PEs than Laurent Perrier:
Financials
Nevertheless, we will additionally see that the opposite gamers are far more indebted that Laurent Perrier. The following desk that I’ve compiled from TIKR numbers exhibits that Laurent Perrier ist each, extra worthwhile advert quite a bit much less indebted than the oher two:
One might argue that the potetnial of Vranken-Pommery might be increased in the event that they handle to enhance their margins. Nevertheless their EBIT margin is presently on the 15 yr common and was solely higher some 20 years in the past. I actually don’t absolutely perceive why their margins are a lot decrease than Laurent Perrier’s (and Lanson’s), however I’m not certain whether it is price discovering out. The excessive debt load additionally inserts some existentia threat into this companies if, for some cause, they’d have a very unhealthy yr or two.
lso the ten yearchart exhibits a transparent image: Over then years, Laurent Perrier (black) outperformed its friends clearly.
Logos
My ultimate, subjective standards can be the Emblem. Listed here are the three logos:
I’m possibly biased right here, however for my, solely Laurent Perrier’s emblem has actual class. The opposite logos look extra like logos for fireworks.
Style:
One factor I can’t focus on right here is style. I did a Champagne tasting as soon as and I used to be stunned how completely different completely different manufacturers of Champagne are literally tasting. Nevertheless, style is a really subjective factor and I’m not certain what quantity of Champagne is definitely purchased for style. Myself, I solely drink Champagne very occaionally, possibly every year so I’m positively not certified to give you an opinion right here. Even worse, personally, I do truly want a very good Prosecco if I’d have the selection. A lot better worth for cash.
Abstract:
This was clearly not a deep dive and as talked about, my Laurent Perrier place is barely a small place for me that I personal extra for enjoyable. It’s nevertheless fascinating to see that primarily based on a few KPI’s, Laurent Perrier seems to be a lot better than the opposite two “pure play” listed Champagne homes. Due to this fact I’ll keep on with LAurent Perrier in the meanwhile…
