Digital belongings have had a wild journey over the past yr. A number of centralized crypto firms, from the hedge fund Three Arrows Capital to the crypto trade FTX, have failed, whereas the SEC, the Commodities Futures Buying and selling Fee (CFTC), and different US companies have initiated a regulatory onslaught towards crypto-related companies. Additional, amid excessive inflation, a banking disaster, and a possible recession, all threat belongings face an unsure macro future.
However we will’t overlook the long-term uneven alternative that digital belongings might supply. Elementary traders are looking for the digital initiatives that stand the most effective likelihood for mass adoption regardless of the damaging overhang. With that in thoughts, 5 necessary themes have emerged in digital asset markets that might result in wider blockchain adoption within the medium to long run.

1. The Large Gamers Are Right here: Web2 Partnerships and the Subsequent Wave of Web3 Customers
To this point, digital asset adoption has been principally the area of native Web3 innovators. To proceed alongside this curve, extra early adopters want to come back onboard. A number of firms with pre-crypto origins made vital progress in 2021 and 2022 by initiatives that helped increase Web3’s person base past crypto natives.
4 initiatives particularly have leveraged Polygon, an Ethereum-based scaling answer, to facilitate these efforts.
Polygon + Initiatives
In lots of of those instances, clients don’t even know they’re interacting with blockchain know-how. Web2 firms have successfully abstracted the blockchain away. To this point, Web3 onboarding has been pretty technical; by making it much less so, manufacturers will help encourage mass adoption.
Google and Amazon have additionally seen the worth of partnering with blockchains for node operation. Amazon Net Companies has paired up with Avalanche and Google with Solana.
Why are all these manufacturers implementing Web3 plans? To enhance their person expertise and buyer relationships, entice Gen-Z digital natives, and unlock different sources of income, amongst different causes.
Amid continued optimistic momentum in 2023, we anticipate extra massive manufacturers to comply with their lead and develop their very own blockchain initiatives.

2. Ethereum Dominates, However Should Scale to Service Mass Adoption
With 60% of decentralized finance (DeFi) complete worth locked (TVL) and 85% of NFT transaction quantity, Ethereum is the clear chief amongst sensible contract platforms. Nonetheless, ought to tens of millions of individuals stampede to Web3, the Ethereum community might be overwhelmed and the value to transact on its blockchain may turn out to be prohibitively costly. So, how can blockchains scale up? We see three attainable approaches.
Three Blockchain Sorts

- Monolithic blockchains like Solana supply execution, settlement, consensus, and information availability multi functional. Apps are constructed straight on prime of the blockchain. However this may create scalability points — the so-called blockchain trilemma — if the blockchain is each decentralized and extremely safe.
- Modular blockchains like Ethereum 2.0 separate the execution, settlement and consensus, and information availability layers. “Layer 2s,” within the type of sidechains and rollups, assist the unique “Layer 1” blockchain scale with out sacrificing decentralization or safety. Functions are constructed on prime of each Layer 1s and Layer 2s.
- Universes of interconnected blockchains like Cosmos are ecosystems with comparatively safe inter-blockchain communication protocols, so totally different blockchains can trade information and worth between them.
As a result of Lindy impact and the present dominance of Ethereum and its Layer 2s in new undertaking launches, we anticipate modular blockchains to prevail. Although smaller positions within the different blockchain-scaling fashions, particularly these with stable tokenomics and engaging relative valuations, could also be a great hedge.

3. Tokenization Will Convey Numerous Exogenous Belongings On-Chain
Tokenization creates digital representations of assorted belongings, from securities and funds to paintings and different collectibles, and is among the many most necessary present Web3 narratives. The advantages of tokenizing belongings clarify why this theme is gaining such traction.
The Advantages of Tokenization
Tokenized Securities |
Tokenized Funds |
Tokenized Actual Property, Artwork, and Different Collectibles |
|
Higher Accessibility |
Opens up securities markets to a world pool of traders |
Makes institutional personal market methods extra accessible to particular person traders with decrease funding minimums, improved onboarding, and probably higher liquidity |
Permits for fractionalization |
Higher Effectivity |
Elevated liquidity, quicker settlement, and decrease prices |
Transforms comparatively liquid sources into simply tradable items |
The chance is very large. Based on HSBC estimates, tokenized market quantity will attain $24 trillion by 2027.
How is that this theme expressed in liquid token portfolios or non-fungible belongings (NFAs)? By sensible contract platforms that present the general public blockchain and settlement infrastructure for these tokenized belongings. KKR tokenized its well being care fund and Hamilton Lane its $2.1B flagship fund by Avalanche and Polygon, respectively. Decentralized purposes (DApps) — Maker, Centrifuge, Maple Finance, and Ondo Finance, for instance — assist customers bridge actual world belongings (RWAs) to DeFi.
4. RWAs Can Assist Counter DeFi’s Circularity
DeFi’s “self-reference” has been a perceived shortcoming of the sector. For instance, a DeFi person might take out a mortgage on lending protocol Aave for leveraged buying and selling of belongings on the Uniswap decentralized trade.
We’re bullish on alternatives that break this circularity downside by integrating exterior data and “actual world” use instances onto closed blockchain networks. There are various current examples of non crypto-native companies turning to DeFi.
By the lending protocol Maker, customers can borrow their DAI stablecoins by locking collateral in Maker’s sensible contracts. Constructed on Ethereum, Maker determines which collateral they settle for in addition to the collateralization ratios for every collateral sort. Most collateral on Maker at this time is within the type of stablecoins, like USD Cash (USDCs) pegged to the US greenback, however RWAs are a fast-growing phase. Firstly of This fall 2022, RWAs made up solely 2% of the collateral on Maker, however that has grown to 13%, and RWA revenue at the moment accounts for over half of Maker’s income. Certainly, RWA collateral now consists of US Treasury bonds by MIP65, loans from Huntingdon Valley Financial institution in Pennsylvania, and funding grade asset-backed securities by BlockTower Capital.
RWA Exercise


Constructed on the Ethereum and Solana blockchains, Maple Finance is one other lending protocol that gives infrastructure for credit score consultants to run on-chain lending companies. Earlier this yr, it introduced a $100 million receivables financing pool, enabling Intero Capital Options to borrow USDC towards receivables and traders to lend their USDC for a ten% focused yield.

5. NFTs: The Underappreciated Upside
NFT exercise boomed in 2021 with gross sales quantity and distinctive consumers rising 41,784% and 6,959%, respectively, in response to CryptoSlam. In 2023, NFT exercise is on the upswing once more thanks to 2 necessary occasions: the disruptive launch of Blur, an Ethereum NFT market, and the explosive recognition of bitcoin ordinals, by which customers can inscribe textual content, pictures, and different information on satoshis, or smaller bitcoin models.
NFT Exercise

The 2021 growth recollects that of the preliminary coin choices (ICOs) in 2017 and serves as a DeFI proof of idea. “Profile image” NFTs of cartoon apes and pixelated punks however, we consider a a lot bigger digital collectible market spans the next industries:
- Gaming: By NFTs, players can extra totally personal their in-game land, avatars, and different belongings they’ve earned and invested in. Gaming NFTs might be bought, exchanged, and moved amongst totally different metaverses in order that customers can transport their digital belongings from Recreation A to Recreation B quite than ranging from scratch.
- Music: Followers may put money into and assist their favourite musical artists by NFTs. For instance, they might buy a share of an artist’s tune that entitles them to royalty rights at any time when that tune is performed on streaming providers. NFTs may additionally unlock real-world experiences for followers, comparable to early entry to new monitor releases or meet-and-greets with the artist.
- Ticketing: NFTs even have purposes within the stay occasions business. By Ticketmaster’s partnership with the blockchain Movement, occasion organizers can now problem NFTs round stay reveals. Just like music NFTs, these purposes may improve followers’ experiences and function digital collectibles. Ticketmaster’s web site now encompasses a pockets and NFT market in order that collectors can share and commerce.
- Social Media: The centralized Web2 social media giants revenue from content material that they don’t create. Due to social media’s present ad-driven enterprise mannequin, precise content material creators go underpaid or will not be paid in any respect. By storing their social media on a public blockchain by NFTs that signify profiles, likes, feedback, and different exercise, content material creators can, by social tipping, secondary marketplaces for profiles, and different ideas, higher seize worth for his or her work.
- Area Names in Web3, comparable to runa.eth, resemble their Web2 counterparts like runa.com: They will function web sites and electronic mail addresses. These domains are technically represented as NFTs on blockchains and supply extra use instances — for information storage, for instance, so customers can then give purposes permission to entry sure data. On this means, customers can carry their information across the net by way of NFTs and have fuller possession of their on-line identification.

To make sure, the digital asset house continues to be early in its improvement. Whereas now not in its infancy, it’s removed from a mature market. As such, it stays each extremely speculative and ripe with potential.
That’s the reason it’s value keeping track of — and approaching with warning.
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All posts are the opinion of the writer. As such, they shouldn’t be construed as funding recommendation, nor do the opinions expressed essentially mirror the views of CFA Institute or the writer’s employer.
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